At the time, the majority of cigarettes were not filtered. This brand was again submitted to the market in the 1950's when many smokers began to worry about the health aspects of their habit. However, the Marlboro cigarettes brand faltered During World War II and had to be taken off the market. The special design of Marlboro cigarettes featured a red tip, which hid lipstick marks that women would leave while smoking. Marlboro women's cigarettes were advertised under the slogan 'Mild as May'.Ī series of ads in 1926 depicted a feminine hand reaching for a cigarette. market as the cigarette of choice for fairer sex. Marlboro cigarettes were introduced to the U.S. In 1902 Philip Morris, a British cigarette manufacturer, founded a subsidiary corporation in New York. The new brand was named after the Marlborough Street in London. The triumphant story of the Marlboro cigarettes began in 1847 in England.